The Farmers Market
Our Sustainability Team works with our vendors to encourage awareness and education on the importance of supporting the local economy and food system, while engaging with the JMU community. The Farmers Market accepts Dining Dollars and Flex in addition to cash and credit.
The Farmers Market is held every Wednesday, 9 a.m. to 4 p.m. on Madison Union Patio. See semester specifics below:
- Fall: August-November (Weather permitting)
- Spring: March (post Spring Break)- May
In December, there is a Winter Market held where vendors showcase more seasonal items. Hours for that event vary from the traditional Farmers Market and will be announced via socials beforehand.

Get to know our vendors!
We currently host 7 different vendors from the JMU and Harrisonburg community, allowing them showcase their locally sourced and made products.
His Child's Bakery
Baked goods, grilled s'mores, hot apple cider, lemonade, sewing and knitted items.
Mill Song Crepes
Traditional crepe stand serving hot crepes made with local and or organic ingredients. Our flour is from heritage varieties of wheat grown in Rockingham County. We mill fresh every week. Toppings include sausage from Polyface Farm, organic jams, and of course Nutella.
DL Shipp Farm
We make jams, jellies, breads, handmade jewelry, and original artwork.
Woolie Boolie Studio
Woolie Boolie Studios is location in Harrisonburg, Virginia. Artist Audrey Maune designs unique upcycled vintage tin and whimsical charm earrings.
Sugar & Bean
Sugar & Bean provides all fruit smoothies, espresso drinks, chai, hot chocolate and a variety of baked treats.
Student Made
Student Made JMU is an on-campus organization of student entrepreneurs, providing a platform for students to embrace their business ideas and sell their handmade products and or services.
Wildwood Gardens
Rich McDonough of Wildwood Gardens uses natural & regenerative farming practices to grow diversified veggies, herbs & useful plants for sale to the local community. A selection of handmade crafts are included in Wildwood Gardens' offerings and make great gifts!
Want to become a vendor?
Fill out the form linked here to answer some initial questions and be put into contact with our Sustainability Coordinator.

